Graphic Design

General Rate

R490 per hour

What's a Consultation?

  • What’s the difference between a briefing and a consultation you ask?
  • When I ask the questions, it’s a briefing.
  • When you ask the questions (and it doesn’t result in a project), then it’s considered a consultation.

Design / Layout

Includes: Conceptualising; Editing; Coding & Photography

If we’re creating something, and the clock is ticking, it really doesn’t matter if it’s done as pencil on paper or in high- end software, you’re getting our full skillset.
Simply put… If you’re unable to do it
– it falls in here.

R490 per hour

Non-creative, low skill, <br>laborious tasks

You can do it, but don’t have the time or inclination to do so.

Sourcing stock pics, re-sizing photos, pages in PowerPoint, file conversions and other menial tasks still have to be billed for,
but obviously at “rent-a-student” rates.

R290 per hour

Overtime

A request at 4pm for a brochure design for 8am the next morning is an unreasonable request.

Someone has to work through the night and will probably have to take a day or two off to recover putting other deadlines at risk.
A premium is charged due to the inconvenience, disruption caused to our productivity and inconvenience to other clients.

Double the rate

Standard Logo

R850

Simple, low demand

Simple, low demand

2 – 3 design concepts, 1 set of changes, Logo in a range of file formats.
High-end Logo

R2 750

Complex, high demand

+ Mini Brand Manual + Stationery

Includes:

  • Business Card (Print ready design),
  • Letterhead (Word & Print ready design),
  • PowerPoint Template,
  • Folder (Print ready design)
  • Pull-up banner or teardrop banner (Print ready design).
  • The Mini Brand Manual covers fonts, colours & logo variants.
Logo tracing

R290

Simple, low demand

ie: convert pixels to vectors for use in a project.

Price is based on its complexity. This includes logos, graphs, charts, badges, stamps, etc – any small, stand alone graphic.

Logo tracing (Complex)

R550

Complex, high demand

ie: convert pixels to vectors for use in a project.

Price is based on its complexity. This includes logos, graphs, charts, badges, stamps, etc – any small, stand alone graphic.

Logo Pack & Mini Brand Manual – existing logo

R850

Simple, low demand

ie: convert pixels to vectors for use in a project.

Price is based on its complexity. This includes logos, graphs, charts, badges, stamps, etc – any small, stand alone graphic. 

Complex, high demand – R1 190

Business card

R490

Simple, low demand

2 – 3 design concepts, 3 sets of changes, Print ready pdf.

Complex, high demand – R550

Letterhead (print)

R490

Simple, low demand

2 design concepts, 3 sets of changes, Print ready pdf.

Complex, high demand – R550

Letterhead (Digital)

R490

Simple, low demand

2 design concepts, 2 sets of changes.
Supplied as MS Word doc

Complex, high demand – R590

PowerPoint template

R850

Simple, low demand

1 design concept, 15-20 slide templates, 2 sets of changes

Complex, high demand – R1 190

A4 Folder

R690

Simple, low demand

2 design concepts, 3 sets of changes, Print ready pdf.

Complex, high demand – R790

A5 flyer (Single Sided)

R490

Simple, low demand

1 design concept, 3 sets of changes, Print ready pdf.

Complex, high demand – R590

A5 flyer (Double Sided)

R590

Complex, high demand

1 design concept, 3 sets of changes, Print ready pdf.

Complex, high demand – R650

Explanation of the Complex, high demand pricing

“How much for a business card?” or “What will a pull-up banner set me back?” are common questions that are nearly impossible to answer until we’ve been properly briefed, know what you’re supplying, what we’re delivering and what you’re expecting. No corporate image, a logo to be scanned off a business card, 5 stock pics to be sourced and purchased, 2 design concepts, 3 sets of changes, a presentation to 3 directors and drive to Jacobsdal can easily make a simple pull-up banner take 3 full days to complete. If you give us digital content and you have a previous banner to match to, it’ll take less than two hours.

With this situation, we can’t just charge hourly because you’ll get a huge shock when we deliver one banner with an invoice of R9000. You need a flat project price to budget around, coupled with certain value expectations. Business cards should be cheap and billboards expensive, though realistically, they actually require about the same amount of time and resources to produce the artwork.

 

To try cover both sides, we list two prices for each item.

The first price is for the least amount of time demands.
  • There is an existing CI to guide the design.
  • All required content is digitally supplied.
  • Photos are supplied
  • The logo is a scalable vector
  • You know what you want
  • There might even be existing artwork
 
The second price is for the most time demanding project.
  • There is no CI, so We have to create a design out of thin air.
  • Nothing is supplied, or we have to type it up from a fax.
  • We need to source photos and get them approved first.
  • The logo needs re-drawing because it’s too small
  • You’re not clear on your needs and leave it up to us
  • There is nothing to guide the appearance/style
 

At the end of the day… you help us, we’ll help you.

Come to party and make our lives simple by doing as much as possible for us, and you can have the low price. If you leave everything up to us and there’s very little to help guide us, then we’re going to need more time and have to charge the higher price.

It all comes down to cost vs convenience…
and we’re giving you the choice!

Ownership:

The client (you) own the final print files (eg: the final PDF sent to the printer)
GertJGagiano PTY (LTD) owns the master, working files (eg: the layered source file that produced the final PDF)