General Rates

Consulting

What’s the difference between a briefing and a consultation you ask? When I ask the questions, it’s a briefing.When you ask the questions (and it doesn’t result in a project), then it’s considered a consultation.

R550 per hour

Design / Layout

Includes Conceptualising / Editing / Coding &/ Photography

If we’re creating something, and the clock is ticking, it really doesn’t matter if it’s done as pencil on paper or in high- end software, you’re getting our full skillset. Simply put… If you’re unable to do it – it falls in here.

R450 per hour

Non-creative, low skill, laborious tasks

You can do it, but don’t have the time or inclination to do so. Sourcing stock pics, re-sizing photos, pages in PowerPoint, file conversions and other menial tasks still have to be billed for, but obviously at “rent-a-student” rates.

R250 per hour

Overtime

A request at 4pm for a brochure design for 8am the next morning is an unreasonable request. Someone has to work through the night and will probably have to take a day or two off to recover putting other deadlines at risk. A premium is charged due to the inconvenience, disruption caused to our productivity and inconvenience to other clients.

Double the rate

Graphic Design Pricing

Logo

2 – 3 design concepts, 1 set of changes, Logo in a range of file formats.

Simple, low demand – R750

High-end Logo & Mini Brand Manual + Stationery

Includes Business Card (Print ready design), Letterhead (Word & Print ready design), PowerPoint Template, Folder (Print ready design) and a pull-up banner or teardrop banner (Print ready design). The Mini Brand Manual covers fonts, colours & basic usage guides.

Complex, high demand – R2 550

Logo tracing

ie: convert pixels to vectors for use in a project.

Price is based on its complexity. This includes logos, graphs, charts, badges, stamps, etc – any small, stand alone graphic.We recommend you add the logo pack (listed next) as a linked service if it’s a logo we’re tracing

Simple, low demand – R250

Complex, high demand – R500

Logo Pack & Mini Brand Manual for an existing logo

Your logo is processed as colour & B&W, into a range of sizes and file formats. The Mini Brand Manual covers fonts, colours & basic usage guides.

Simple, low demand – R950

Business card

2 – 3 design concepts, 3 sets of changes, Print ready pdf.

Simple, low demand – R450

Complex, high demand – R550

Letterhead (print)

2 design concepts, 3 sets of changes, Print ready pdf.

Simple, low demand – R450

Complex, high demand – R550

Letterhead (MS Word doc)

2 design concepts, 2 sets of changes.

Simple, low demand – R450

Complex, high demand – R550

PowerPoint template

1 design concept, 6-9 types of slides, 2 sets of changes

Simple, low demand – R450

Complex, high demand – R550

A4 Folder

2 design concepts, 3 sets of changes, Print ready pdf.

Simple, low demand – R450

Complex, high demand – R550

A5 flyer – Single Sided

1 design concept, 3 sets of changes, Print ready pdf.

Simple, low demand – R550

Complex, high demand – R650

A5 flyer – Double Sided

1 design concept, 3 sets of changes, Print ready pdf.

Simple, low demand – R650

Complex, high demand – R750

A4 Z-fold brochure

2 design concepts, 3 sets of changes, Print ready pdf.

Simple, low demand – R650

Complex, high demand – R750

Banner (Pull-up / Teardrop)

1-2 design concepts, 3 sets of changes, Print ready pdf.

Simple, low demand – R650

Complex, high demand – R750

Small print advert

1 design concepts, 3 sets of changes, Print ready pdf.

Simple, low demand – R450

Complex, high demand – R550

Full page / DPS print advert

1 design concepts, 3 sets of changes, Print ready pdf.

Simple, low demand – R650

Complex, high demand – R750

Digital web advert / banner

1 design concepts, 3 sets of changes.

Static – R450

Animated (Gif) – R750

Facebook /Instagram post

1 design concepts, 3 sets of changes.

Static – R450

Animated (Gif) – R750

Social media banner.

1 design concepts, 3 sets of changes.

Static – R450

Animated (Gif) – R750

Video – R1500

Email signature

1 design concepts, 3 sets of changes.

Design only – R450

Design & Setup – R750

Promo video

1 design concepts, 3 sets of changes.

0:30  to 1:30  – R950

1:30 to 3:00 – R1 550

Product photography

Shoe box sized items and smaller. Larger items may require studio rental.

Set up fee  – R450

Per item – R150

Stockphotos

Price is for purchase only and excludes the time spent sourcing them

Small  – R50

Big – R250

Stockvideos

Price is for purchase only and excludes the time spent sourcing them

Prices range $10 – $100

Explanation of the double pricing

“How much for a business card?” or “What will a pull-up banner set me back?” are common questions that are nearly impossible to answer until we’ve been properly briefed, know what you’re supplying, what we’re delivering and what you’re expecting. No corporate image, a logo to be scanned off a business card, 5 stock pics to be sourced and purchased, 2 design concepts, 3 sets of changes, a presentation to 3 directors and drive to Jacobsdal can easily make a simple pull-up banner take 3 full days to complete. If you give us digital content and you have a previous banner to match to, it’ll take less than two hours.

With this situation, we can’t just charge hourly because you’ll get a huge shock when we deliver one banner with an invoice of R9000. You need a flat project price to budget around, coupled with certain value expectations. Business cards should be cheap and billboards expensive, though realistically, they actually require about the same amount of time and resources to produce the artwork.

To try cover both sides, we list two prices for each item.

The first price is for the least amount of time demands.
  • There is an existing CI to guide the design.
  • All required content is digitally supplied.
  • Photos are supplied
  • The logo is a scalable vector
  • You know what you want
  • There might even be existing artwork
The second price is for the most time demanding project.
  • There is no CI, so We have to create a design out of thin air.
  • Nothing is supplied, or we have to type it up from a fax.
  • We need to source photos and get them approved first.
  • The logo needs re-drawing because it’s too small
  • You’re not clear on your needs and leave it up to us
  • There is nothing to guide the appearance/style

At the end of the day… you help us, we’ll help you.

Come to party and make our lives simple by doing as much as possible for us, and you can have the low price. If you leave everything up to us and there’s very little to help guide us, then we’re going to need more time and have to charge the higher price.

It all comes down to cost vs convenience… and we’re giving you the choice.

Ownership:

The client (you) own the final print files (eg: the final PDF sent to the printer) GertJGagiano PTY (LTD) owns the master, working files (eg: the layered source file that produced the final PDF)

(Visited 26 times, 1 visits today)