Intellectual Property &
AI-Assisted Design
Understanding Creative Rights
Every piece of original work — from logos and layouts to digital illustrations — is automatically protected by copyright the moment it’s created.
This means the designer owns the rights to use, reproduce, and adapt the work unless those rights are transferred in writing.
When Stock Images Are Used
Stock photos and elements remain the property of their original providers.
However, when a designer transforms or combines them into a new artwork, the composition, editing, and overall concept become the designer’s original creative expression.
Always follow the stock license terms (commercial use, editorial only, etc.) — they still apply to the final work.
In short: You don’t own the stock image itself, but you do own the creative way you used and combined it.
When AI Tools Are Part of the Process
AI is simply another creative tool — like a camera or brush.
The AI-generated output itself may not qualify for copyright protection, but the designer’s concept, direction, prompt, and creative decisions are fully protected.
Human creativity gives the AI result its meaning and value.
Designer’s concept + prompt = designer’s intellectual property
Prompts and Creative Direction
The text, visual idea, or style prompt that guides an AI tool reflects the designer’s artistic intent and originality.
This creative direction forms part of the designer’s authorship and is protected as intellectual property.
Client Ownership
Ownership of the final artwork or video transfers only after full payment and a written agreement.
If no contract exists, the designer retains all rights, and the client receives limited permission to use the work for the agreed purpose.
In Simple Terms
The designer own what he/she design.
Stock image rules still apply.
AI assists creation — it doesn’t replace authorship.
The designer’s ideas and prompts remain his/her property.
Contracts define final ownership and usage rights.